Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Founded in 1996 by Jonny Johansson and three partners, with only 10,000 euros, Acne was first launched as a small advertising and design agency in Stockholm. Acne, an abbreviation for “Ambition to Create Novel Expression,” is characterized as a creative collective that freely does whatever it wants, just as the name shows. One day, the company produced just 100 pairs of jeans to emerge as Stockholm’s representative denim brand. In 2006, Acne separated its fashion endeavors to create an independent brand called Acne Studios, and since then has consolidated its position as a major contemporary fashion house that crosses between the realms of fashion, culture and art.

CONTENT

INTRO

EDITOR’S LETTER

OUTFIT OF THE DAY
Acne Studios styles on Instagram

OPINION
Bom Lee, Publisher and Editor-in-Chief of Dazed & Confused Korea

IMPRESSION
Innovative concepts from Acne Studios

KEY ITEMS
Signature items from Acne Studios

RUNWAY
Avant-garde hits the runway

OPINION
Zoe Michel, Producer at Condé Nast

REALWAY
People who think and live outside the box

OPINION
Andreas Fornell, Architect

SPACE
Acne Studios’ spaces in cities around the world and the people who created them

ACNE CULTURE
Acne’s culture outside of fashion

BRAND STORY
The birth and growth of Acne Studios

CAMPAIGN
Advertising campaigns with fresh perspectives

COLLABORATION
Collaborative works across different genres

COLLECTIVES
Six fashion collectives that work in perfect cooperation

SWEDISH COOL
The next-generation brand with a unique Swedish flair and contemporary sensibility

FOUNDER
Comments from Acne Studios cofounder Jonny Johansson

REFERENCES
OUTRO